Every brand dreams of having its own customers become its best ambassadors, but not all of them succeed. They usually have this in common: They don’t leverage UGC!
This Growth Marketing strategy is more powerful than you imagine. And we’ll explain why right now.
It literally allows your most loyal customers to promote you south africa phone number list r products or se transform your sales rvices in an authentic and genuine way on the digital stage.
Traditional marketing is no longer enough to connect with your audience on a deeper level.
Right now, brands need to raise their credibility levels with the help of those people who actually consume what they sell.
User Generated Content (UGC) has gained incredible prominence in recent years.
The power of UGC in today’s marketing
We’ll be honest: if you haven’t tried its effectiveness yet, you’ve been leaving a lot of money on the table.
This data is brutal:
“93% of shoppers find UGC very helpful in making purchasing decisions.”
Nearly 100% of today’s consumers rely on User Generated Content when making purchases.
UGC not only boosts your sales, it also benefi unlock your company’s hidden potential with growth marketing ts your brand positioning and authority.
Now that you know this statistic and reality, are you motivated to include it in your next marketing campaigns?
We are sure that you are ready to take that next step! That is why here we tell you how you can take advantage of it and capitalize on it successfully.
What is UGC or User Generated Content?
This definition from Statista is very clear and understandable:
“UGC refers to online media created and published by users, such as social media posts and comments, video content, gaming content, photographs, selfies, and online reviews. UGC makes up a large part of the Internet and other users rely on this type of information when making consumer decisi cz lists ons or when searching for like-minded people to interact with.”
Since the content pieces are generated by the users themselves—customers or fans of the brand—the connection that is generated between both parties is more powerful, closer and real.
UGC is a window to authenticity and the best thing is that any. Rcompany or venture can take advantage of it at practically no cost.
Indeed, you don’t need to be Apple, Meta or Tesla to capitalize on UGC and explode your sales.
One of the biggest attractions of User Generated Content is that it is accessible to everyone.
In our opinion, companies or brands that are not yet taking ad==vantage of this are committing one of the worst marketing crimes in the digital age.