What is a personal brand? If I had to create the top 5 questions I get asked the most, that would be in first place.
And I confess that I love it, because right now your personal brand matters more than ever.
In my opinion, we should be obsessed with building personal brands that are strong and powerful enough to change the world.
I know that sounds a bit utopian, but I assure you that it is not. My own personal brand has allowed me to sow many seeds of change and transformation.
Vilma Núñez’s personal brand changed my life. It has allowed me to diversify my sources of income and thanks to it I have also discovered new vocations that make me feel fulfilled, satisfied and happy.
But what I am most grateful for about having launched my brand so many years ago is that thanks to it I have been able to influence and impact thousands of people with my knowledge, talents, actions and messages.
I’ll be honest: With my personal brand
I have been able to build my dream life, while helping others achieve their own dreams, and that is honestly priceless.
Knowing that you have the opportunity to serve others, to mo list of lithuania consumer mobile number list tivate or inspire them to take action, is one of the most gratifying feelings you can experience as a human being.
That’s why, whenever I’m asked what a personal brand is, I like to ans personal brand wer that it’s a great opportunity to change lives, while you yourself grow and evolve as a human being.
What is a personal brand? [Examples]
Although I also like to remind others that this term was coined by Tom Peters, a renowned American writer specializing in business management practices.
It all goes back to 1997, when Peters wrote an article for Fast Company magazine entitled “ The Brand Called You.”
In that post, he explained that each individual was a “Me. INC”; that is, a company.
Under this premise, he argued that all people can self-manage their brand as if it were a company.
Personal Bran s known in the Anglo-Saxon how to succeed in the affiliate world: unlock your earning potential ecosystem, was born as an element of differentiation and independence for professionals.
So, if you’re wondering what a personal brand is, the most technical answer I can give you is that it’s about managing a personal profile as if it were a brand.
Elements of a personal brand
Personal brands share elements with commercial brands, such as:
1. Defined communication tone
Brands have communication tones, did you know? That means cmo email list that not all of them communicate in the same way, or with the same objective.
Some personal brands, like Tony Robbins’, have a friendly and informative tone.
In turn, the character of that specific brand is emotional, direct and personal.
In any case, the tone and character of your personal brand must be. Areflection of your essence and personality. Otherwise, it will be very difficult to sustain them over time.
You may already know this, but I’d like to remind you anyway. A brand’s authenticity cannot be negotiated, and if you’re not clear about it from the start, you could pay a very high price.