We are fac with a market mark by continuous change, with customers whose nes increase, their preferences vary and they quickly acquire or discard consumer habits important for your .
Thanks to market research, we know that in Spain, 37% of e-commerce customers are willing to pay more for a shorter delivery time, and in Mexico, 17% of Internet users have access to digital banking.
By using tools such as market research, organizations are able to understand more clearly where to
focus their efforts and resources
If you are interest in learning more about market research and its importance , then continue reading.
What is Market Research?
According to the digital site Concepto.de, a market study is a review that companies carry out on a market niche , to determine how viable it is and whether it would be advisable to invest their money to develop it.
This same site states that market research is a prior business important for your exploration, done to determine whether or not a given economic india telegram phone number list activity is sufficiently lucrative or sustainable over time.
Another concept states that market research is nothing more than the collection and analysis of data that a company or organization performs to determine its positioning in the industry with respect to its competitors.
On the other hand, Wikipia defines market research as a business initiative aim at obtaining an idea about the commercial viability of an economic activity.
In summary, we can say that humor content: a foolproof marketing strategy to sell more market research is a valuable tool that allows improving business strategies and increasing the competitiveness of organizations .
Types of Market Research
There are three basic types of market research. The important for your selection of any of them is intrinsically link to the objective pursu by the company, so this must be clearly defin before beginning the research.
Exploratory market study
This is the easiest to carry out as it is bas primarily on the analysis of pre-existing data. It is preliminary in nature and uses bgb directory techniques such as surveys, expert interviews and modelling.
If we want to investigate the perception that our clients have about our services and products , tools such as the Focus Group help us find the most reliable answers in this type of research.
Descriptive research is very common in the business field. It is us to describe the characteristics of certain groups, as