Your mission: to measure, analyse and use your prospects’ activity in relation to your communications. How to do this? By monitoring openings and clicks … This data is crucial to defining and email marketing business adapting the frequency of your communications based on your email segmentation. In practice, you are not going to treat a prospect who has not opened one of your newsletters since the days of Caramail in the same way as someone who reacts to your newsletters with the frequency of Trump’s tweets.
There is no point in overloading the first when you can phone number search saudi arabia serve the second as often as you like. It is therefore advisable to determine the frequency of mailings based on the actual activity of your potential customers . This essential precaution will allow you to significantly limit the churn rate.
As for dead leads , more commonly known as inactive leads , they must be reactivated through another more specific communication tunnel .
Analyze the waste in your conversion funnel
Focus here on the well-behaved specimen who had filled his shopping basket and then unfortunately abandoned it. The event is suspicious enough to pique your interest. If you don’t understand it and follow up, this quasi-customer may never make the purchase.
Understanding the conversion funnel well in order to analyze the attitudes of your potential customers and see where they are is crucial if you manage an e-commerce site. You need to set up an email sending program specific to shopping cart abandonment syndrome and based on the point in the conversion funnel the potential customer is in . And treat them differently depending on the symptoms.
To know if your recipe works, there is only one guide: your KPIs ! So, like any recipe, let it sit for a while financial projections – forecasting – before trying it out. But if your email segmentation strategy is still ineffective, that doesn’t make you a bad cook! You just need to review the recipe.
Don’t forget that segmentation
May not work during certain holiday periods, such as Christmas or Valentine’s Day, when your contacts are not shopping for themselves, but for their loved ones. You can then take advantage of these phases to use generic emails and target a broader audience.
The hardest part is analyzing the attractiveness of each type of content to increase the conversion rate . How to do it? Simply by studying in detail the behavior of your potential dhekelia leads customers based on the menus offered to them. Not a fork in the steak? Maybe they were vegan… In any case, your communication was not adequate. It is up to you to study the behavior of your potential customers in relation to the types of content and products they visit most or click on the most , in order to improve the way.
Highlight them in your newsletters.
Another option is to ask your potential customers directly about their interests and their interest in your products. This way, you can fine-tune your segmentation and email targeting to offer them tailored content:
promoting offers of products identical to those they like the most ,
promoting offers of complementary products that they like .