How To Build A Cyber Week Marketing Spruce Up  Strategy
by
Steve Hutt
5 minute read
how-to-build-a-cyber-week-marketing-strategy
In This Article

Set Your Cyber Week Goals Spruce Up

Ramp Up Your Current Digital Marketing Efforts

Get the Marketing Consultancy Help You Ne!
It’s no longer enough for companies to have a Cyber Monday/Black Friday marketing strategy. The largest retail event of the year now extends for a full week, beginning the Friday after Thanksgiving. Cyber Monday online sales have climb from $7.9 billion in 2018 to $10.8 billion by 2020. Even more revealing are statistics showing that Cyber Week sales grew by 67% year-over-year in gross merchandise volume.

While the bulk of eCommerce sales take place on Cyber Monday, a strong Cyber Week strategy helps you get your slice of the pie throughout the week, paving the way for a strong holiday sales season. The best Cyber Week and Black Friday marketing strategies should actually begin towards the start of Q4, to build brand recognition, grow your following, and make sure telegram data  customers know to look for upcoming product releases, sales, and more.

Set Your Cyber Week Goals

The best Cyber Week and Black Friday marketing strategies begin by outlining specific, tangible, and measurable goals. What are your sales goals for the week? What products  a huge plus is a wide choice for targeting ne a boost in visibility for the upcoming holiday season? Where can you slash prices, and what products will be in hot demand? What are your loss leaders? Do you have enough inventory of the season’s hottest items?

Work with your sales and procurement teams to determine the goals, and then you can develop your marketing strategy around those goals. You’ll also want to determine what channels deserve the most attention and the biggest slice of your time and marketing betting email list budget. Reference traffic sources to your eCommerce site from last year.