It is very easy to become a LazMall seller because you have the right documents. The challenging part is holding your ground. According to Lazada terms, a LazMall seller needs to maintain the following to stay in the Mall marketplace:
- High seller rating
- Low order cancellation rate
- Consistent on-time delivery
- High chat response time
- At least 30 orders every month
Two of those qualifications rely on chat response performance to maintain a good reputation. Hence, it will increase the degree of competition in LazMall.
Gaining Access To Certain Marketing Opportunities Will Be More Difficult
Lazada CEM and Seller Picks are examples of marketing tools only available to Lazada sellers who can obtain and maintain standard Lazada chat response/response rates. It is a tool that increases visibility whatsapp mobile number list and conversions. One to note is Lazada CEM as it gives sellers the ability to reach specific customer groups to encourage them to complete the buyer’s journey.
Now, with the new chat response rate/response time, sellers have to push further to gain access to this luxury.
What do you think about this new change in the Lazada ecosystem? We want to know in the comments section.