LaGrowthMachine is a sales automation tool that Gmail workflow allows you to save a lot of time while optimizing your conversion rate through automated multi-channel email sequences .

How does it work?

1. Connect your Gmail (and LinkedIn) account;
2. Import your lead list (even if you don’t have their professional emails);
3. Our tool will enrich the data and find between 30 and 60% of missing emails;
4. You will be able to build your automated email campaign without limits.

While our own experience and data lead us to believe that omnichannel is more effective than email sequences alone, some of our clients prefer to keep it to email channels only.

In this case, here is a sequence that might suit your needs:

1. Sales pitch email: In this email, you should introduce yourself, your company, and the product/service you offer.
2. Follow-up Email 1 : If you haven’t received a rcs data response to your first email, it’s a good idea to follow up with a slightly different version of the same message.
3. Follow-up Email 2 : After the second email, you should have a good idea of ​​who’s interested and who isn’t. If you’re still not getting a response advantage of their ability to create connections from your lead, it’s time to get more creative with your copywriting, using AIDA , for example.
4. Closing: If you still don’t hear back from your lead, you can ask them to connect you with the most relevant person at your company.

By following this simple step (with good copywriting and technical setup), you can reach 3.5 times more B2B leads than if you did it manually.