Deliverability is the universal struggle among marketing teams; you can get so many things right when developing your marketing content and still struggle to get it in front of your audience. In fact. According to demand metric. 30% of email marketers cite deliverability as their primary challenge. And 67% report inbox placement rates of 89% or less.The good news is. Unlike some channels that are constantly changing requirements (*cough* facebook *cough*). Improving email deliverability comes down to a few consistent elements. We’ll save the discussion on facebook ad delivery nightmares for someone else and just get to what we know best: email marketing.
In the world of email
Protect your sender reputation In the world of email. Your reputation truly does prece you. Email inbox providers will automatically mark your email as spam if you don’t have a strong sender reputation. According to statista. 9-14% of marketing emails (depending on the industry) are mark as spam. Protecting your sender reputation asia email list is foundational to improving deliverability. But how. Exactly. Do you do this? Check the reputation of your ip address Your ip address is a set of numbers that identifies all emails that come from your domain.
Email providers recognize
Email providers recognize “safe” and “unsafe” emails bas on the historical context of your ip address and domain reputation. Why is this important? According to demand metric. Open rates EU Email List of 16% or more increas by 27% among email marketers who actively monitor their sender reputation. If servers have historically seen “bad” mail come from your ip address. They may blacklist your domain and send it straight to spam. If they’ve seen only “good” mail come from your ip address. It most likely will arrive safely in the recipient’s primary inbox. If they’ve never seen your ip address. Their default is to distrust it and likely send it to spam as well.