Most people did their holiday shopping online last year, Decide on Sales with sales at brick-and-mortar stores declining by 23.9% during Cyber Week 2020. This year could bring shoppers back to malls and big-box stores. If you have a brick-and-mortar presence, look for ways to integrate SMS campaigns with geotargeting. If you don’t, you can still use SMS to let consumers know your deals are just a click away.
Develop Your Editorial Calendar
Create an editorial calendar that outlines all the moving parts of your Cyber Week marketing strategy, including blog posts, third-party editorial campaigns, newsletters, Cyber Week/Black Friday/Cyber Monday emails, and social media. Laying it all out can help you see how your different assets will work together for consistent branding and strong impressions.
Many eCommerce brands are already hinting at their Cyber Monday sales, which should include laptops, appliances, and plenty of smart home tech. If you haven’t come up with a plan, it’s not too late. You may decide to offer steep discounts the entire week to drive sales, or you can keep people visiting your site regularly throughout the week by offering flash sales on different days of Cyber Week.
Remember, you’re likely to get the bulk of shoppers on Cyber Monday, but there will be those who either couldn’t find what they wanted on Black Friday and Cyber Monday or were holding out for a better deal. Surprise them with a flash sale, and you’ll capture their attention and earn their loyalty.
If your eCommerce site specializes in fashion, niche gifts, or phone number library something other than tech or household goods, you have a unique opportunity to capture eyes without the need to compete with big-box, big-name retailers. Whatever sets your brand apart, keep your value proposition clear as you craft your Cyber Week marketing campaigns.
Plan Your Black Friday and Cyber Monday Emails
Email marketing should represent a significant portion of your Cyber Week marketing efforts, and you’ll want to create and implement those campaigns now. Get the attention of those on your mailing list with holiday shopping tips, gift guides, and advice that will targeted advertising in social networks help make their holiday-season shopping easier.
Track the results of these pre-BFCM campaigns to see which layouts, subject lines, and messaging get the best open rates and conversions. With this in mind, you’ll have a better idea of how to approach your Cyber Week email campaign, since betting email list recipients already know they can count on you to deliver great deals and useful info
