uest Post: The BFCM Opportunity Create an emotional (Almost) Everyone Is Missing!
by
Steve Hutt
6 minute read
guest-post:-the-bfcm-opportunity-(almost)-everyone-is-missing
In This Article
Step 1:
Step 2: Build Emotional Capital
This guest post is written by Aleana Bargaoui, Founder at Brands Are Alive. Aleana, a loyalty and customer retention expert, is passionate about helping ecommerce brands turn their customers into loyal advocates.
While everyone else is scouring the internet for the ‘ultimate’ BFCM discounting strategy, I want to invite you to consider how much things have really chang since the days of lining up overnight to go under the human stampe at the crack of dawn for that sweet BFCM deal.
With the explosion of ecommerce activity after the pandemic, the stampe was replac by deep confusion on both parts — advertisers are struggling more than ever to capture and retain attention, and consumers are struggling to navigate the information overload amidst all the noise.
Recently, LoyaltyLion publish research titl The new discounting playbook, in which they reveal how customers really feel about BFCM in 2021.
58% of those survey say that BFCM deals impact their trust in brands, while 59% feel that brands focus on winning new customers over making their existing customers feel special during BFCM.
This shows there is a real opportunity to stand out and create long-lasting impact by being one of the few brands to do things differently. This article explains how email data to nurture your existing shoppers into loyal customers throughout the holiday season and beyond.
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Step 1: Create an emotional connection
These questions will help you start on the right foot when capturing the attention of new customers.
Why does your business exist, other than to make financial profits?
How is your business making lives better?
If you’re still unclear, ask your best customers what makes your brand special to them.
Don’t just ask repeat buyers, but go for the extreme outliers, and raving fans. Those whose repurchase frequency, order value, and engagement rate are much higher than average.
Build Emotional Capital
Don’t drop the ball once you’ve captur their interest. Now when a potential customer clicks is the time to maintain long-term attention and encourage loyalty! by building Emotional betting email list Capital.
