Knowing when neuromarketing was born is important so that it is understood that it is not a new discipline, although it is fashionable right now. The term began to be used in 2002 , when Dutch professor Ale Smidts , Nobel Prize winner in Economics, coined it. Then other references came who began to use it, such as Philip Kotler. Definition of Neuromarketing: it is the discipline that, based on a scientific study (which analyzes the levels of emotion, attention and memory evoked Neuromarketing what by stimuli in the context of marketing or advertising), allows us to find techniques.
To improve products
Services and optimize the conversion of the same , thanks to greater knowledge of user behavior in the purchasing process. Therefore, knowing what executive email list Neuromarketing is and how to use it is essential these days for any brand, company or professional to maximize their results. Neuromarketing with its techniques helps focus the communication and branding of a company towards the real needs of consumers. Analyze the consumer in a non-intrusive way With this technique there is no need to ask intrusive questions or market research to consumers. Neuromarketing is capable of measuring all stimuli without the need to ask the consumer. Greater precision and more tangible Thanks to its technological tools and its objective vision of consumer behavior and thoughts, neuromarketing is much more precise than other types of marketing.
The data Neuromarketing what
Offers us is much more tangible than conventional data. Helps improve user experience If we know our potential customers better (their needs, what they think, want, etc.). We can offer EU Email List them a better user experience, both in the purchasing process and in web usability. And that generates greater benefit for both the company and the users. Discover new points of view This technique allows us to measure the impact of. The details in the designs of our campaigns to discover insights about how to transmit the most important information, capture. The user’s attention, or create an emotional relationship with them. It brings a different perspective to traditional market studies and research. Development of customer-focused products and services The identification of action-reaction or. Cause-effect patterns that provide specific data to create models and design excellent advertising campaigns and optimized products for your consumers.