What is the reason for the success of this campaign?
In terms of marketing, these types of Black Friday campaigns tend to experience memorable success.
Here are some strengths of the Target Deal Days campaign:
Clear differentiation
During Black Friday itself, there are plenty of offers. They are Friday campaigns everywhere and just a click away.
Since the market is completely saturated with promotions and luxembourg phone number list discounts on that day, Target leverages its early bird offers to clearly differentiate itself from other advertisers or direct and indirect competitors.
These early access days allow you to capture the interest and attention of consumers, before they become overwhelmed or distracted by other sales.
As a result, your chances of generating early and planned sales increase.
Generating anticipation and excitement
Target strategically announces its Black Friday sale days.
This creates a sense of anticipation and excitement in consumers and prepares them for purchases.
Basically, customers know, before others, that the days are approaching when they will be able to access very attractive offers.
This tactic sounds simple, but it isn’t. Thanks to it, new and existing what is a personal brand? [examples] consumers experience a sense of exclusivity and privilege.
If executed masterfully, anticipation can be a huge sales driver during the holiday season.
As if that were not enough, customers have the opportunity to:
– Organize your finances.
– Plan your Black Friday shopping trip more thoughtfully.
More time to compare prices and explore offers
Flexible access to deals allows customers to make more refined and cmo email list thorough price comparisons, and that can make a big difference when making a purchase.
– Define your purchases better in advance.
Early access to Black Friday deals allows customers to more calmly and coherently research the different products they wish to purchase at special prices.
They take their time exploring all the available deals, which is crucial to the success of Black Friday campaigns for retailers like Target, since their catalog of discounted products is so extensive.
It should be noted that during this time, many brands make a huge mistake: they prioritize their own needs and not those of their customers.