What is the difference between On-Page SEO and Off-Page SEO? First of all, Search Engine Optimization is one of the most important strategies in digital marketing . It is divided into two main approaches: On-Page SEO and Off-Page SEO . Therefore, the Aláfia Agency team decided to prepare this article to explain the differences between these modalities so that you can understand how to apply these techniques efficiently. Let’s go? Check it out!

Also read: Integrating Digital and Offline Marketing: How to Build a Cohesive Experience

What is On Page SEO?

First of all, On-Page SEO refers to the america phone number list practices carried out within the website itself to improve its ranking in search engines. It focuses on aspects that you can directly control, such as the content, design and code of the website.

This approach is essential because search engine algorithms evaluate not only the relevance but also the technical quality of the website to define its position in search results.

What strategies can help with On Page SEO?

1. Using keywords
   Choosing relevant keywords and reading tip: 10 marketing books to sell more them in strategic places, such as titles, subtitles, URL, meta description and throughout the content, are essential to attracting qualified traffic.
2. Production of quality content
   Original, informative and well-structured content increases the user’s permanence on the site, a factor valued by algorithms.
3. Title and description optimization
   Titles (H1, H2, etc.) should be clear, objective and contain the keywords. The meta description, in turn, should be attractive and summarize the content well.
4. Improving User Experience (UX)
   A fast, responsive website with intuitive navigation makes all the difference. Check the loading time, mobile-friendly design and information layout.
5. Using internal links
   Creating connections between pages on your own website makes navigation easier and improves indexing by search engines.
6. Image Optimization
   Use lightweight images with relevant alt text attributes. This not only improves SEO, but also makes the site more accessible.

What is Off Page SEO?

While on-page SEO deals with the internal buy lead of the website, off-page SEO focuses on external factors that impact the authority and relevance of the page. It is directly related to how other websites interact with yours.

The main goal of Off-Page SEO is to build the credibility of the website. This is done through practices such as generating backlinks, mentions on social networks and sharing content.