Today we’re going to be discussing b to c database a for joining  nswear brand in the athleisure space. Joe, can you speak a little bit about the brand’s goals and what Hawke did to help them reach them?

Joe: Absolutely We were looking

to get their cost per purchase holistically down from $50-60 to about $30. They had been converting at that $30 mark a few years back, but Facebook ad costs have risen every year and it was clear we ne to make some optimizations in terms of campaign structure to get them back on track. What I end up doing was breaking out different campaigns for new vs. returning users. I did this because it was becoming increasingly unclear what we were paying for a new customer as oppos to just an additional purchase.

Host: If you’re even mildly playing

The space, you know about prospecting vs. retargeting advertising. Can you talk about what these guys were doing h when choosing your target audience  before COVID-19 and how they’ve adjust?

Joe: So traditionally speaking it’s be numbers pretty common to see Facebook campaigns to be broken out between top.