The definition of relationship marketing refers to the strategy that brands use to connect with their customers and potential customers . In addition to increasing sales, the goal of relationship marketing is to create a strong bond with consumers to generate loyalty and word-of-mouth marketing customer service .
Successful companies have understood the importance of taking care of their customers through excellent customer service and openness to dialogue. Did you know that acquiring a new customer is 25 times more expensive than retaining an existing one? In fact, the same article points out that if you increase customer retention by just 5% you can increase your profits by 25% to 95%.
According to a survey, 77% of customers would recommend a company to a friend after a positive experience. And that’s exactly what your business needs and what you can achieve with a relationship marketing strategy. When the time comes to make a purchasing decision, that person will remember you!
Relationship marketing strategies
There are different approaches and strategies to relationship marketing. Here are some that you can easily apply to get the attention and a fluid dialogue with your customers.
e-mail marketing
This is one of the most common relational marketing strategies, as it serves to maintain contact with the customer throughout the entire sales funnel .
Used within a relationship india telegram data marketing strategy, email marketing allows:
Send messages to your client on special dates (birthdays, Christmas, New Year) and show them that you value them.
Send relevant content about promotions and launches.
Send satisfaction 2 digital sales tactics that every brand should promote in 2024 surveys to find out their opinion and get feedback on your product or service.
Send discount coupons, gifts, among others.
You might be thinking that communicating with all of your customers can be a lot of work. Don’t think so! A sales CRM can automate this task for you and help you turn conversations into conversions .
With CRM software you can
Instantly log all emails related to contacts and leads, whether they arrive in your inbox or through the user interface.
Receive push notifications and real-time alerts customer servicewhen a potential customer reads or clicks on your email, so you can reach out at the right time.
According to the Zendesk 2020 Trends Report, conversations happen in these spaces, and younger generations (Gen Z and Millennials) are bgb directory more likely to use social media and messaging channels. This means you shouldn’t
Do you know how to improve your service on social media? Do you want to learn how to sell more through Instagram?
So, don’t miss these pieces of content that can help you get on track with your relationship marketing:
Social media statistics: 4 tips to improve service.