Some studies have shown that 34% of consumers would be motivat to promote their favorite brand with content relevant to their interests and this is why target markets are so important market segmentation .
Surely if a company decid to sell its products to everyone it would fail miserably. It would be a mistake to understand the market as something uniform and without variables . In fact, trying to satisfy all consumers equally is a strategy market segmentation that is too broad, ineffective and not advisable.
Customer segmentation will not only give your company insight into the type of consumers it should target, but it will also give you the confidence to build a solid foundation that will allow you to develop campaigns and strategies that reach the most appropriate audience to strengthen your brand.
Keep reading because in this article we will explain the types of market segmentation and how they
can help your company when it comes to
According to Philip Kotler , economist and marketing specialist, “Market segmentation is a process that consists of dividing the total market for a good or service into several smaller, internally homogeneous groups. belgium telegram data The essence of segmentation is to really know the consumers . ”
Today, buyers are widely distribut and each of them has different nes and purchasing habits . For this reason, in order to develop their strategies, companies must clearly identify the parts of the market that they can what is a tripwire and how can it increase your sales? best serve and from which they can collect the most profits.
In other words, market segmentation is nothing more than the process of grouping consumers into subgroups bas on their characteristics or commonalities. These characteristics can range from a user’s age, geographic location, or income market segmentation to their nes, desires, lifestyle, and values.
Characteristics of a market segment
Each consumer group must have certain specific characteristics to be consider an effective market segment. Below we will tell dy leads you what these characteristics are:
Customer segmentation is essential for your company to define the sales strategies and resources it will invest to reach its target audience. This process will allow you to direct your resources to attract the right audience
Think of it this way: there is no point in offering the best bread in the world if you are targeting a group of people who are gluten intolerant. In that case your product would not be well receiv in the market and all you would achieve is to waste time and money.