A tripwire is much more than a buzzword in the marketing industry.
And although many digital entrepreneurs are already familiar with this concept, there are still some who continue to wonder what a tripwire is.
If you are one of them, it is time to resolve all your doubts and fully a tripwire understand what it consists of.
What is a tripwire?
Pay attention: A tripwire is a low-cost product (less than $100), which i tunisia phone number list s sold to convince customers of the quality of your business solutions.
The investment is usually small and in exchange you offer a quick -win.
The ultimate goal is not to make millions, but to create a new list of contacts that you will then convert into your clients.
Tripwire example
Let’s say you’ve just launched an online English academy for beginn how to use your personal brand to lead in network marketing ers and you need to start building your contact base as soon as possible.
In that case, you can create a tripwire to capture the interest of the most qualified contacts (those who are most likely to become new customers).
That is, instead of going out and directly selling your online English classes for hu bz lists ndreds of dollars, you start by selling a tripwire at a low price.
Here’s just an idea of the tripwire you could create and sell for under $100:
See? Prospects will pay a low price — $27 — for this express course and in exchange they will receive a quick profit: learning new English vocabulary in just seven days.
Simple definition of what a tripwire
The founder of the Convierte Más Group, Vilma Núñez, defines it as:
If you used to wonder what a tripwire is and didn’t quite understand the term, these simple definitions will probably put an end to that problem.