The global e-commerce sector has a new king: Temu.
In just ten months, the gross value of its merchandise rose to three billion dollars and its meteoric growth made Amazon and other large retailers in the US market tremble.
This is irrefutable: since its global launch, online shoppers’ experiences have experienced a before and after.
Temu vs. Amazon: Which one is ahead?
Temu ‘s growth has been aggressive and rapid. Overnight, both East and West seemed to have a new favorite.
There was no longer talk of Amazon, Shein and Alibaba , but of an online store with such beats Am slovenia phone number list azon innovative features and functionalities that to many it seemed like an offer too good to be true.
Suddenly, the front pages of many media outlets and agencies, such as Forbes, Bloomberg and Reuters , began to be flooded with this type of headline:
“Why Temu Could Challenge Amazon’s Position In The US Market?” ( Forbes ).
“Temu hurts Amazon more than it helps.” ( Reuters )
“Temu takes on Amazon.” ( Bloomberg ).
Temu ’s business model is remarkably similar to Wish, Shein and Alibaba magnetic attraction: how to attract ideal clients as a network marketing leader , and yet this vast online marketplace from Shanghai has already brutally surpassed them.
It has even set off alarm bells for the former supreme king of e-commerce: Amazon.
Forbes reported in March 2024 that “with 2.6 million fewer users, Amazon could continue to lose customers to Temu.”
The key question is this:
What has been your infallible weapon in achieving such formidable milestones in a relatively short period, especially in the US market?
Growth Marketing has been the critical success factor and has been at the core cz lists of all its tactics, campaigns and strategies since its official launch.
Temu has continued to leverage growth marketing and its revenue is just a sample of its abysmal success.
Read on to find out what this e-commerce company. Has done to generate revenues equivalent to $12.35 billion in just one quarter.
What is the reason for Temu ‘s accelerated growth ?
This online marketplace, whose parent company is PDD Holdings Inc. , was established in the United States in 2022.